Martine Boucher

for Board of Director at CBA Alberta

Voting closes on Monday, October 28. Voting is online, and all eligible members will have received a ballot by email on October 7 from

  • Personable
  • Innovative
  • Tenacious
  • Courageous
  • Energetic

Managing Partner & Co-Founder of Simplex Legal LLP, Chair of the CBA’S Futures Subcommittee since September 2017, ICC.C (Certified In-House Counsel) since 2015, Called to the Bar: QC 1997, AB 2012, ON 2016, and fluent in French and English.


Building a vibrant legal ecosystem through collaboration, resilience and lateral-thinking leading to a better experience and higher satisfaction for both lawyers and people needing legal help.

Why Do I Want to Serve on
the CBA Board of Directors?

The legal market is changing quickly and I have unique insights to contribute:
With my role at the Futures Subcommittee and having co-founded what is called an “Alternative Legal Service Provider”, I have a unique perspective on the headwinds and opportunities that come with the legal market changes and embracing innovation. I keep my fingers on legal market trends and legal technology advancements – all key knowledge to help members prepare for upcoming challenges and opportunities. I would be overjoyed to build on that experience and knowledge, and leverage it to help the CBA members here in Alberta stay current and build a toolkit to address those challenges.

I don’t fit in “one box”… and that’s a really good thing:
When it comes to thought leadership and change management, diversity at the table is a key component. I have practised law across Canada, in English and in French, in civil law and common law, in Big Law, in house, and in alternative law. I understand how large corporations operate and can relate to the solos and start-up mindset. I connect easily with people’s reality and I have personal experience that resonates with a surprisingly large portion of the membership. I believe in collaboration and building up our collective resilience through small steps which embrace progress over perfection. That’s the diversity and the entrepreneur spirit that I would bring to the table.

I want to give back here in Alberta:
Times are tough in Alberta, and we need more than ever to help each other and to bring some innovative ways to approach challenges ahead of us. I have the right energy, experience and innovative mind-set, and the courage to embrace changes. When I came to Alberta some 12 years ago, CBA Alberta was the bridge that facilitated my integration into this amazing community. This is now my chance to give back at home.

And finally, I want to be part of the team:
I have had the chance to work the Executive team over the last few months, and I am really impressed by the talent, dedication and commitment to support the members that each executive member brings to the table. It excites me to rise up to their challenge to bring great value to our CBA members.



Martine Boucher is the CEO and legal brain behind Simplex Legal, a national in-house counsel boutique that is changing the way legal services are delivered. She is a lawyer by training, a self-proclaimed tech geek and an entrepreneur at heart. After being called to the Quebec Bar in 1997, Martine spent seven years at McCarthy Tétrault specializing in finance and banking. While in private practice, she had the chance to broaden her experience with in-house secondments in a few financial institutions. During these secondments,  Martine realized she enjoyed working in an environment where she got to work with the business side of the company as it intersected with legal. Shortly after, she decided to leave “Big Law” and join the in-house team at GE. In 2007, she moved out to Calgary to provide hands on coverage to the Western Canada team while continuing to assume her role as AGC for the whole GE Capital Canada. In 2009 she left GE Capital and, having decided to plant roots in Western Canada, she pursued her common law equivalency, allowing her to became a member of the Alberta Bar in 2011 and Ontario (LSUC) in 2016.

With her experience as in-house counsel and in Big Law, her ability to practice in common law and civil law, together with her partner Geoff, also a former GE Capital executive (aka the ‘non-lawyer’), Martine started to dream up innovative ways to deliver legal services. From there, they decided to try something different: a flexible approach, an infusion of in-house counsel values in every corner, the whole combined with uncompromising quality in a low overhead model. The seed of what became Simplex Legal was planted!

Martine loves meeting with clients to discuss how they can get great legal services in a flexible format that works for their business and makes their life easier. After these meetings, she can often be found huddling with her team to come up with a new service offering to help a frustrated client. She enjoys working with business leaders to compare notes on challenges they face as entrepreneurs and business owners. She has a special bound with in-house counsel clients, understanding well their pressures and realities.

Martine and Geoff are proud to have created a place where lawyers can focus on being great lawyers, while still enjoying a good work life balance. Martine is excited at what the future holds for the legal market and invites anyone to reach out and brainstorm.